Tan Hui Ling
Managing Director, Kuching
We commissioned a Market Field Study before entering a new distribution category in Sarawak. The study changed several assumptions we had held for a long time β not in a dramatic way, but in the kind of quiet, specific way that makes a real difference to how you set up a business. The writing was clear and the observations were honest, including about areas where our question was harder to answer than we had expected.
Market Field Study Β· March 2025